Playtech BGT Sports (PBS), the leading provider of Self Service Betting Terminals (SSBTs), has extended its deal with BoyleSports for another four years.
As part of the deal, PBS will supply an initial 325 terminals to the Irish operator, taking the total number to over 600 across their 220-strong estate with more to follow. The deployment of machines is expected to be completed by mid-April. The majority of the machines are PBS’ state-of-the-art widescreen Storm terminals that are supplied with its proprietary market-leading sportsbook software.
Jenna Boyle, Head of Retail at BoyleSports said:
“The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy. It supports in the delivery of incremental turnover and a strong margin. With this in mind, we look forward to working with PBS to continue the ongoing success and development of their product within our estate. Furthermore, we wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition. Align this with PBS’ ability to constantly evolve their product proposition and it was an easy decision to make.”
John Pettit, PBS’ Managing Director for UK, Ireland, Asia, and Australia, said:
“We’re delighted BoyleSports has decided to extend its relationship with PBS with the deployment of more machines across their shops in Ireland. BoyleSports are very important for us and have been quick to lead the way in the rapidly-developing Irish market, where SSBTs are increasingly significant to betting shop customers.”